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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) Multiple FTP users must be accommodated.
B) A new sender profile is needed for sending transactional emails.
C) Brand-specific private domains are required for images and links.

2. A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A) Automation Studio Query Activity
B) CSV download of bounce data in My Tracking
C) Discover Deliverability Complaint Rate Report
D) Automation Studio Tracking Extract

3. What storage model should be used if a subscriber has more than one value for an attribute?

A) Data Extensions
B) Profile Attribute
C) Lists
D) Publication Lists

4. Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

A) Studio > Email > Subscribers > All Subscribers
B) Contact Builder > All Contacts > Email
C) Analytics Builder > Reports > Email Send Report
D) Email Studio > Email > Tracking > Sends

5. A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A) Segment subscribers with soft bounces in their own dedicated send
B) Segment to those recipients receiving text email versions first
C) Segment by domain to limit number of sends to each email provider
D) Segment by geographic region as after-hours sends will be marked as spam

Solutions: