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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. Which channels are most commonly evaluated in multi-channel attribution models? (Choose two)

A) Social Media Ads
B) Internal Email Campaigns
C) SEO Traffic
D) Landing Page Designs

2. A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

A) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
B) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
C) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
D) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.

3. What factors must be considered when allocating resources for a Marketo project? (Choose two)

A) Campaign complexity
B) Marketing content formats
C) Team bandwidth
D) Email deliverability rates

4. What are best practices for securing a Marketo instance? (Choose two)

A) Using SSO for authentication
B) Increasing campaign volume limits
C) Restricting API usage to approved integrations
D) Disabling admin rights for all operators

5. Which metrics are critical for evaluating the ROI of a campaign? (Choose two)

A) Conversion Rate
B) Total Leads Generated
C) Page Views
D) Cost Per Lead

Solutions: