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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addNameHash
B) bk_addEmailHash
C) bk_addPhoneHash
D) bk_addZipHash
E) bk_addAddressHash

2. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That a custom audience pixel has been generated and that a look-alike model has been created
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
D) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
E) That vendors and share partners have been configured and that Data Usage Agreement has been signed

3. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
C) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
D) Ensure customers receive relevant offerings when landing on the site page.
E) Leverage the device-bridging technology to find users across their devices.

4. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option A
B) Option C
C) Option B
D) Option E
E) Option D

5. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the HTML text area in the Create New Tag prompt
B) In the Target Selection area of the Create New Schedule prompt
C) In the Audience Delivery Criteria area in the Create New Target prompt
D) In the Pixel URL field of the Campaign configuration

Solutions: