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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
B) Audience data on past users is sent.
C) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
D) Uses a transparent 1x1 image pixel
E) Only data on users that are seen on a go-forward basis is sent.

2. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Self-service OnRamp
B) Managed classification
C) Self-classification
D) Corporate classification

3. Which of the following is a reason to review and update a taxonomy?

A) It has been a month since the last audit was conducted.
B) There are too many categories in the taxonomy and it is hard to find the right data.
C) Taxonomy permissioning has been activated.
D) The Category Value Assessment has been requested and addressed.

4. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Mobile direct ingest
B) User data API
C) Asynchronous javascript tag
D) Image pixel

5. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Funnel Analysis Report
B) Audience Usage Report
C) Media Discovery Report
D) Campaign Activity Report
E) Audience Discovery Report
F) Buyer Exchange Report

Solutions: