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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
B) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
C) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
D) The audience structure creates a Boolean OR, where a user having either category can be targeted.

2. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
C) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
D) Ensure customers receive relevant offerings when landing on the site page.
E) Leverage the device-bridging technology to find users across their devices.

3. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Self-service OnRamp
B) Managed classification
C) Self-classification
D) Corporate classification

4. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Place BlueKai JSON tag in header of page before page content loads.
B) Set up logic if user qualifies for multiple audience segments.
C) Ensure client is enabled on Match Multiplier.
D) Suppress 1st party converters to ensure that you are only reaching prospects.
E) Recommend leveraging Broad match where possible.

5. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
B) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
C) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
D) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
E) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.

Solutions: