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Facebook Certified media buying professional Sample Questions:

1. What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

A) Audience Network Rewarded Videos
B) Facebook Messenger Sponsored Messages
C) Instagram Feed
D) Facebook Video Feeds

2. What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

A) Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
B) Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
C) Use Store Visit ads in order to bring traffic to the two specific retail stores.
D) Add map card with your page location.

3. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

A) Direct Response is for top of the funnel marketing.
B) With direct marketing, Facebook tries to minimize website conversions.
C) With brand marketing, Facebook tries to maximize impressions, reach and frequency.
D) With direct marketing, Facebook tries to maximize mobile app installs.
E) Brand marketing is for top of the funnel marketing.
F) With brand marketing, Facebook tries to maximize conversions.

4. What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook Custom Audiences
B) Facebook Analytics Tools
C) Facebook pixel helper
D) Business Manager' Pixel Data Source

5. Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

A) Dating
B) Debatable social issues
C) Mature
D) Tragedy and conflict
E) Gambling

Solutions: