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Facebook Certified media buying professional Sample Questions:

1. What are some benefits of MTA?
Choose ALL answers that apply.

A) Gives credit to multiple impressions and clicks on the path to conversion.
B) Shows that the last touch model has no limits
C) Can analyze and compare publishers and campaign performance
D) Helps you understand cross-device path to conversion.
E) Shows that attribution window is always tied to a last touch model

2. You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.

A) The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
B) The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.
C) There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
D) The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.

3. How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook won't spend more than 25% of your daily budget on a given day
B) Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
C) Facebook won't spend more than 125% of your account limit
D) Facebook won't spend more than 25% of your campaign lifetime budget
E) Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)

4. You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A) You add your Community Manager as Analyst to your client's Ad Account.
B) You create a new Facebook pixel on your Business Manager
C) You need to make sure your community manager has the correct access level on your client's ad account.
D) You add your Community Manager as Admin to your client's Business Manager
E) Your community manager should have access to all the tools since he is an analyst in your client's add account.
F) You need to assign the ad account to your client's pixel.

5. You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A) Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
B) You need to go to the Ad Account and assign the agency as partner.
C) Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
D) The agency needs to create a new pixel and install it to the website.
E) Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"

Solutions: