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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

Question 1

Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?

A. Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.
B. Jane will need to do this through Google AdWords on the Reporting tab.
C. Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
D. YouTube does not allow users to download reports - only view them online.

Question 2

Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A. It's the cost of conversions that have happened after a user saw Bob's ad online.
B. It's the number of conversions that have happened from a video ad.
C. It's the conversion rate for ads in the Google Content Network.
D. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.

Question 3

Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A. It's the cost of conversions that have happened after a user saw Bob's ad online.
B. It's the number of conversions that have happened from a video ad.
C. It's the conversion rate for ads in the Google Content Network.
D. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.

Question 4

Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?

A. Robert's ad may be paused by Google because there's an abundance of keywords.
B. Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.
C. Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
D. Robert will generate more sales.

Question 5

Which of the following is a Google property where display ads are eligible to appear?

A. Wonder wheel
B. MSN
C. YouTube
D. Yahoo

Solutions: