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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

A) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.
B) You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.
C) You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.
D) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.

2. You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

A) You'll unlink the three accounts from your MC Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MC
B) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
C) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.
D) You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.

3. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A) No. All Google AdWords participants can have just one Google AdWords account.
B) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
C) Yes, if you use a My Client Center account, you may have multiple accounts.
D) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.

4. Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?

A) Henry cannot use upper case letters in the content area.
B) Henry can only have one exclamation point per line.
C) Henry cannot advertise cars in Google AdWords.
D) Henry can only have one exclamation point.

5. Gary is explaining the process of the Google Search Query to his manager. Gary states that the pages that Google believes is important will show up higher in the organic search results. What term should Gary actually use to describe the order of search results by Google?

A) Hypertext-Matching Analysis
B) PageRank Technology
C) Indexing Technology
D) Organic search listings

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