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| Section | Weight | Objectives |
|---|---|---|
| Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components - Identify use cases for Marketing Cloud Personalization |
| Campaigns and Experiences | 24% | - Implement decision logic and rules - Build experiences using drag-and-drop editor - Create and test campaign variations - Create and manage campaigns - Set up triggers and response handling - Configure audience targeting and segmentation |
| Reporting and Analytics | 12% | - Create and customize reports - Interpret engagement and conversion data - Analyze campaign performance metrics - Navigate and use the Reports dashboard |
| Implementation and Configuration | 16% | - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager - Configure campaign areas and zones - Set up data collection and event processing - Configure user and visitor authentication |
| Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Understand compliance and security considerations - Monitor system health and troubleshooting - Manage user roles and permissions - Implement data governance policies - Configure system settings and preferences |
| Audience Management | 16% | - Build audience criteria and filters - Configure dynamic audience membership - Use profile attributes and engagement scoring - Implement catalog-based recommendations - Create and manage segments |
1. What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?
A) Segments
B) Templates
C) Recipes
D) Campaigns
2. Which two options are valid use cases for a segment?
Choose 2 answers
A) Identifying users for activation within an integrated Demand Side Platform
B) Identifying users who abandoned a shopping cart today
C) Identifying users who have purchased a certain value in a specified time period
D) Identifying users who viewed a YouTube advertising campaign
3. What are the three types of mobile campaigns a business user can create in IS?
A) In-App Notification
B) JSON Data A
C) Browser Notification
D) SMS Text Message
E) Push Message
4. A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
A) Rule based testing
B) Time based testing
C) Variation testing
D) A/B testing
5. If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
A) Developer tools
B) Force SDK URL
C) Campaign Debugger
D) Inject SDK
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: B,C | Question # 3 Answer: A,D,E | Question # 4 Answer: A | Question # 5 Answer: B |
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