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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What are the two main functions of the Event API? (select 2)

A) Bulk load external campaign data
B) Return campaign responses
C) Process GDPR data or deletion requests
D) Capture user attributes and actions

2. ETL feeds must follow explicit specifications and requires which type of file format?

A) JSON
B) CSV
C) TextDocs
D) Binary

3. How are anonymous visitors tracked?

A) The browser assigns a 3rd party cookie
B) Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
C) The customer must assign a unique alphanumeric identifier using a first-party cookie
D) Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

4. What is the best practice naming convention for attributes?

A) Lower_snake_case
B) UpperCamelCase
C) Upper_snake_case
D) lowerCamelCase

5. What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A) Booster
B) Variation
C) Exclusion
D) Ingredients

Solutions: