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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which Smarter Commerce capability is focused on best determining location of facilities, assignment of stores, managing seasonality, and carbon foot printing?

A) Network optimization.
B) Merchandise allocation.
C) Transportation optimization.
D) Replenishment optimization.

2. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Sterling Commerce
B) Coremetrics
C) Unica
D) WebSphere Commerce

3. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) Web browser, mobile applications, social platform, data mining.
C) eCommerce, POS, kiosk, call center.
D) Unica, Coremetrics, SPSS, Cognos.

4. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Automate customer recommendations based on LIVE profile.
B) Optimize paid search advertising.
C) Target through online advertisements based on interaction history.
D) All of the above.

5. What are Smarter Commerce 'Market' offerings focused on?

A) Visibility and optimization in the supply chain.
B) is a buy online, pick-up in the store (BOPIS).
C) Customer buying patterns.
D) Personalized customer engagements across multiple touch-points.

Solutions: