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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which SPSS capability is best suited for a retailer looking to discover the most effective product combinations?

A) Campaign Insight and Offer Optimization
B) Predictive Maintenance
C) Market Basket Analysis
D) Customer Retention and Growth

2. A government agency is looking to develop a traditional paper survey. Which component of SPSS Data collection should the sales representative highlight?

A) Management
B) Interviewing
C) Authoring
D) Reporting

3. What is NOT a key benefit of SPSS Statistics based on product feature/functionality?

A) Flexibility of multiple interfaces to key functions.
B) A comprehensive set of data mining tools.
C) Multiple deployment capabilities.
D) Accessibility of mathematical principles.

4. Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?

A) C&DS integrates with the existing enterprise environment.
B) Automation and collaboration lead to enhanced productivity from analysts.
C) C&DS increases the reliability of analytical results.
D) IT can monitor and control C&DS processes without having to know analytic details.

5. What is the main purpose of segmentation algorithms in SPSS Modeler?

A) To reduce data to a simpler form.
B) To prepare a data set for optimal modeling.
C) To discover linked purchases and other occurrences.
D) To divide the market or customer base into groups.

Solutions: